4 Tips for Creating a Killer Analytics Report

Putting together an analytics report doesn’t have to be s struggle. Here are some go-to tips to help prepare the best report for your data. 

1. Explore the Analytics

Figure outage angle you are using to tell your story. Examine your analytics tracking tools for relevant changes in data form month to month.  Obviously some metrics are always going to be reported to the client, but that doesn’t mean we can’t tell stories with other relevant data. Prepare to report on impressive or interesting insights along with the typical metrics and KPI’s. 

2. Map It Out

Get sketchy - once you know what data you are including in your report, create thumbnail sketches of how you plan to organize the data. Are you presenting a monthly dashboard or are you preparing a full-fledged analytics report? Map out the hierarchy of the information. Hint: place impressive and positive trends in more visually prominent areas of your report. You never want your report to mislead anyone, so always include the less impressive metrics as well. Balancing out bad and good news will give your client a holistic idea how their campaigns are performing. 

3. Use Percentages

Did visits to your website increase from 9,598 to 12,870 in one month? Fantastic! That figure is impressive, but it is difficult to analyze relationships quickly with whole numbers when reading a report. Saying “Website traffic increased 34% from March to April” with a graphic displaying the ratio will give your client a better idea of what your numbers are doing. Utilize tools like PercentageCalculator.net to calculate percentage, increases, decreases, etc.

4. Get Visual 

Use tools like Piktochart, Canva, Tableau, and Microsoft Office to create visuals and charts. Hubspot has a fantastic templates for creating infographics in PowerPoint.