Facebook Reach

In this blog we talked about quality vs quantity for building Facebook audiences. This is a separate issue from Facebook Ad reach - like comparing apples and oranges. While related to building a quality audience, Facebook Ad reach covers how many people see an ad once it is published. Factors like budget and relevancy are more involved here.

Ad Reach and Facebook Budget 
The budget for a Facebook ad is a determining factor in how many people in the target audience see the ad. A target audience can have hundreds of people in it, but if the ad is running for 1 day with a limited budget, fewer people will be exposed to the ad. Adding budget ensures that the correct amount of people see the ad. Ideally the minimum number the ad should reach is 500. After an ad is seen by 500 people Facebook is able to give that ad a relevancy score.

Ad Relevancy and Facebook Budget 
This blog covers Facebook Relevancy score in an earlier post. This is a number on a scale from 1-10 that Facebook generates after 500 people have seen an ad. Relevancy determines how well an audience identifies with an ad. Content from an ad account that consistently turns a high relevancy score will actually have their ads shown to more people than an account that consistently returns lower relevancy scores, even if the audience is exactly the same.