Videos on the internet have always been popular. Back when
AOL started in the late ‘90s a single video could take hours to load. Now we stream
through hundreds of videos in minutes on our social media feeds. Optimizing
content to meet the platform you are using is always beneficial, but when it
comes to Facebook marketing video makes a huge difference.
Video Ads
Facebook is quickly attempting to become a platform for
video sharing. With the creation of Facebook Live, a feature that lets users record
and broadcast live video simultaneously, it is quickly shaping up to be one of
the fastest-growing live mediums. Even with the advent of live video, Facebook still
favors regular video posts over posts with still images. Facebook ads with
videos tend to have
results 3x better than ads that don’t use video.
Live Video Streams
The Facebook algorithm prefers users who are adapting to the
new technology Facebook offers, including live video. When live video first
launched, Facebook would tell users about people and brands using live video in
the moment, without that brand having to pay for the announcement, just because
Facebook was trying to promote their new feature. Facebook still favors brands
using live video and will still let users know who is live, utilizing new
social media offerings has its benefits.
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