Why Your Brand Should be On Facebook

As of April 2017, Facebook had the most active users of any social network on the internet, 64% more active users than the next most active network, WhatsApp. Worldwide Facebook had 228% more active users than Instagram (which is owned by Facebook) and 517% more active users than Twitter. With Facebook being such a popular site, it makes sense for marketers to use it as a primary platform. Here are some of the things brands can do with Facebook Marketing.

Target Lucrative Audiences

Facebook Ads Manager allows marketers to segment their audience and filter by location, income, net worth, interests, and even life events. This allows for extremely specific audiences who are likely to pay attention to your online ads and ultimately convert.

Retarget to our Potential Clients

Once our intended audience has seen our campaigns we can set up retargeting campaigns using the Facebook pixel. We can create campaigns specific to only people who have visited your website, or people who have visited certain sections of your website.

Monitor Relevancy for Optimal Results

Facebook provides tools like the relevancy score and audience insights to allow you to optimize your campaigns over time. You can see how well your content resonates with your audiences and adjust your future campaigns accordingly. We can see audience insights that let us know who is giving us the best ROI on the ads and we can pare the audience down to the optimal targets.