Tracking ads on Facebook has improved over time with the
addition of the Facebook pixel. While the Facebook pixel is not new,
understanding the pixel, and its limitations will help your Facebook tracking
and analytics.
What It Is
The Facebook pixel is
a racking code that marketers and data analysts can install in the header tag
of a website either directly in the code, or through a third party integration
like google tag manager.
The pixel code tracks Facebook users that visit you website and allows you to implement
remarketing optimize bid, and track conversions.
Pixel Audiences
Once your Facebook pixel has been installed you can build
audiences using the data the pixel collects. A pixel audience is generally
people who have visited a website in the past 30 days. The audiences can be
filtered further to include people who have or have not been to specific pages.
This makes a pixel audience ideal for retargeting,
marketers can target content to people that have been to a specific page of the
website.
Limitations
While the Facebook pixel is extremely useful, it does have limitations. For example, the Facebook pixel measures all conversions on the website, whether the or not the traffic came directly from Facebook.
While the Facebook pixel is extremely useful, it does have limitations. For example, the Facebook pixel measures all conversions on the website, whether the or not the traffic came directly from Facebook.
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